The image below is a poster from a guide to applying organic practices in the average person’s garden, encouraging people to grow there own produce
The colours used in this graphic design reflects natural elements by the use of earth tones. Muted browns, greens and pale terracotta give the poster a very organic feel. It has personality, attracts viewers and evokes inspiration. Using multiple figures wearing similar colours gives a sense of belonging and community. The designer has used block colours of a similar colour palette, the absence of lineart gives the poster fluidity and a feeling of association. The colours are used in a certain way so the viewer can clearly see what they are interpreting, The design is also very clean and organised, each piece of the design has its own character, and is cohesive whilst still being legible. The colours contrast each other well, an example being the darker terracotta of the dirt on the lighter green grass. It perfectly projects the idea “Urban Farming”, Using the fresh and inviting colour palette, captivates and entices the viewer, this is a good use of graphic design, the overall design is simple whilst also presenting the message well. The viewers of this poster may walk away inspired, due to the colours in this poster subtly influencing how people view its composition. The design is limited to three colours, doing this will help keep the design clean and free of clutter. The colours do not clash, instead they elevate each other making a perfectly faultless design.
The poster above uses a fair few colours, which in general can make a graphic design piece look over crowded and complicated to look at, the use of the overtly strong black background takes away from the rest of the image, the colours do not flow cohesively. It looks as though there is just an image plastered onto a plain background. The colours used do not have a set colour palette, they’re strong and overbearing, the colour combination shown is somewhat of an eyesore, the design of the buildings are not flowing with the overall graph, adding onto this, the design does not look thought through, it does not leave a lasting impression with the viewer, it is easily forgettable. The colours themselves are very dull, which in itself is not reflective of urban farming, using brighter colours would have a better correlation to urban farming, such as a brighter background and brighter earth tones to represent growth. The colours in this piece are not very inviting to look at, this may be due to the dull and washed out colours. The text font is too harsh and foreboding for the viewer to look at, using the same colour green as that of the tomato plant does make it cohesive however this is the only part of the design that flows well together. The green hue could have been changed slightly for the text to give the piece a more polished look.
The design above is a redesign of the previous design, simplifying the elements of the design make this more visually appealing, putting the city in the backdrop of the plant pot helps to make the piece more cohesive and polished. The colour pallete has been simplified to accommodate a cleaner finish. The tomato plants in front of the dull buildings help to bring the design together nicely. The colours of the tractor are coupled well with that of the tomato’s, overall informing the viewer that this design is about urban farming.
The organic backyard, available at: https://www.slideshare.net/Fayme4q/t3r619 (last visited 01/11/21)