The poster above has excellent composition, the shapes, colours and text used make the visual piece work together to create an over all cohesive design. Composition is used to make each individual part of a design work together to become one inclusive and finished design. The shapes used behind the text are an insightful reference to nature and other elements surrounding it, due to green being a fresh and earthly colour. It can also be in reference to life growing and blossoming. Much like the flowers that are depicted in this poster. Although the colours of the flowers are not entirely inviting or bright they do work nicely with this colour scheme, which seems to be mellow and dull shades of brown and green. The shapes behind each block of text are warped and asymmetrical, giving a lively and youthful appearance to the overall design, they work along side the rest of the poster to create an overall inviting appearance. The typeface elements that are used can possibly refer to the 70s when things such as “flower power” were a trending movement, the colour scheme and warped shapes may also give and insightful look into the, loving, carefree nature of that era. There is only one typeface that is used in this design, this is a positive thing as there is no room for confusion when viewing the image. The shape of the flowers do not change through out the piece but they do change size, this compliments the other elements of the design, making the piece look dynamic. Although the design itself is extremely simplistic, this alone can still add to the poster’s almost childlike and carefree composition. The designers trademark can clearly be seen in the lower right of the poster, in a clear space of its own, this may look out of place on some posters, however with it being the same colour as the background it blends seamlessly into the design, once again adding to the overall cohesive composition, creating a memorable and interesting poster.
The poster above is not a good representation of composition in graphic design, each individual element its somewhat messy baring the block of blue text. The heading “CITY FARMING” is extremely messy and does not work cohesively, if the text was more uniformed then it may look better, the kerning on the text does not match and seems rushed. The title of the poster is in the middle of the poster so it all looks crammed. The block of blue text is barely legible, the title of the second block of text is not flush with the rest of the headers so it is not cohesive with the design. The graphic elements of the design could be improved by displaying them in a way that works and makes sense with the design, possibly simplifying the composition will work well. Over all the design is overly complicated and an individual would really need to concentrate to see what they’re viewing.
The above design is a redesign of the previous graphic piece, the design has been simplified so each component can be seen, taking out the obvious and outlandish header and placing it uniformed at the top left, gives room for more informational text, sticking with the blue block of text but instead adding allocated text boxes to make the design look clean and polished. There is no confusion when viewing this piece, there is a clear order in which each graphical component is viewed. Keeping the green grass is a good choice as it keeps the element of urban farming.
Brent Crowley, available at: https://www.google.com/search?q=urban+farming+poster&rlz=1C9BKJA_enGB978GB978&hl=en-GB&prmd=insxv&sxsrf=AOaemvIz4BQ1XAyzp-Qto607AEqonr204A:1636288369084&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjd0vSXoYb0AhUyoVwKHepZCUoQ_AUoAXoECAIQAQ&biw=1366&bih=905&dpr=2#imgrc=Dl9rFMkZAWKsMM (last visited 01/11/21)
Urban farm, available at: https://commonrootsurbanfarm.ca/ (last visited 02/11/21)